![]() We’ll be using UXPressia’s Personas online tool for creating our Persona based on customers (and you can follow the same steps for user- or employee-based Personas). They give you valuable insights into how to improve customer experience and your product or service in general. Demographics-based Personas work best for such cases as targeted advertising on social media, while behavior-based Personas offer you much more. You can use different criteria for grouping customers into Personas, but remember that the two most common ones are demographics and behavior. You’ll be able to use it as a reference for making Personas of your own in the future! Step-by-step, we’ll be adding new sections until we reach our final destination - a production-ready, insightful Persona. In this article, we'll go through the entire process of creating a Persona. ![]()
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